Hugo Boss

Following the Second World War manufacturing is progressively expanded under the guidance of Hugo Ferdinand Boss' son-in-law Eugen Holy. The first orders for men's suits are received during the 1950s. By 1950 the company has 128 employees on its books, a number that continues to rise in the following years. HUGO BOSS successfully enters a strategic partnership with HeiQ AeoniQ LLC, a fully owned subsidiary of Swiss innovator HeiQ Plc. This is the first equity investment as part of the Company’s “CLAIM 5” growth strategy. The aim is to replace the use of synthetic fibers with the innovative cellulose yarn AeoniQ, thus advancing the company’s sustainability goals/the sustainability goals of the company.